On my journey from B2B print to B2B SaaS, I’ve sharpened my skills at the intersection of brand stories and user experience.

→ I’m a writer, editor, strategist with 10+ years of experience in media outlets, creative studios, and tech startups.

→ My expertise lies in simplifying complexities, crafting crystal-clear messages, and shaping stories that inform, inspire, engage, and motivate. Stories that resonate.

→ My forte? All things editorial ~ the research, the concept, the planning, the production, the start-to-finish guidance, the collaboration, the management, the growth. All of it, in all its beautiful, necessary, messy forms.

Selected Work

Title	Type	Company
User Onboarding Handbook	eBook	Chameleon
Manage Customer Education Content	SME-based article	Chameleon
How AvidXchange Deflected 20,000 Tickets	Case study	Chameleon
Learning Center Guides	Long-form articles	Chameleon
Product Use Cases	Web pages	Chameleon
Content Puzzle	Newsletter	Personal
Adopt a Customer-Centric Mindset	Blog post	RingCentral
Create a Content Marketing Funnel	Blog post	Everflow
Amazing World of Graphic Journalism	Short article	PopArt Studio
All About Product Adoption	Long-form article	Chameleon
Be Creative Even When You Don’t Feel Like It	Blog post	SuperHi
Famous Art Collaborations	Article	Agora Gallery

Curious for more?

I’m starting Ethērea, a delicate little corner of the web. It’s a space for thoughts, reflections, and daydreams; a newsletter full of wisdom, play, and beauty. Meant to be soothing and inspiring + forever free.

P.S. Want a Notion-esque version of this portfolio? Originally, it’s a standalone Notion site.